Pablo Averbuj

Pizza on the Turnpike

I frequently drive between DC and Pittsburgh and it occurred to me once (some time back) that one of an enterprising pizza joint should calculate the amount of time it takes to arrive at the rest (from one or both directions). Then put billboards up saying “Call this phone number and order your pizza. When you get to the rest stop, it will be ready!”. Extra points for having a drive through window.

I think this is brilliant, personally.